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Case Details

Case Code: BSTR522
Case Length: 12 Pages 
Period: 2007-2017   
Pub Date: 2017
Teaching Note: Not Available
Price:Rs.300
Organization :Flipkart Online Services Private Limited  
Industry :E-commerce 
Countries : India
Themes: Business Strategy
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Flipkart in Trouble?

 

ABSTRACT

 
This case discusses the problems faced by leading Indian e-tailer Flipkart Online Services Private Limited (Flipkart) in the Indian e-commerce market. Faced with a fund crunch, heavy losses, tough competition, a management churn at the top, and tougher government regulations, Flipkart found itself in the middle of a storm with the imminent possibility of it ceding the top slot to rival Amazon in the online retail market in India. The company’s new CEO Kalyan Krishnamurthy (Krishnamurthy) faces an uphill challenge in improving Flipkart’s flagging sales growth, stemming market share losses to Amazon, and sustaining its dominant position in the Indian e-commerce space.
 
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Issues

The case is structured to achieve the following teaching objectives:
  • Understand the problems faced by Flipkart in India.
  • Evaluate the rapidly changing Indian e-commerce trends and its effect on Flipkart.
  • Analyze the future challenges of Flipkart.
  • Explore future strategies that Flipkart’s CEO can adopt to ride the company out of trouble.
Contents
INTRODUCTION
BACKGROUND
WHAT WENT WRONG?
THE ROAD AHEAD
EXHIBITS

Keywords

Flipkart,Crisis,e-commerce,Devaluation,Competition,Business strategy ,Employee turnover,Leadership issues

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