Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
However, with the introduction and subsequent popularity of Honda Motorcycle and Scooter India (HMSI)7 scooters, especially the Activa, a gearless8 scooter, BAL lost its dominance over the Indian scooter market as well.
6] Hero Honda is the joint venture between Honda
Motor Co. Ltd. and Hero Cycles Ltd. It was established in 1984. In 2002,
with its motorcycle sales touching 1.4 million units, it became the world's
largest two-wheeler manufacturer.
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