Buyout of Paras by Reckitt Benckiser
ICMR HOME | Case Studies Collection
» Business Strategy Case Studies
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
"The Paras brands are well known throughout India. They include products that many Indian consumers know and love. Combined with RB’s investment, global innovation, and distribution capabilities, the Paras health care portfolio gives RB a platform for exciting new growth in India, in addition to attractive cost synergies. Girish Patel has created a set of highly successful and admired brands in the Indian market and we will build upon his success."1
- Chander Mohan Sethi, Chairman & Managing Director, Reckitt Benckiser (India) Ltd.2, in December, 2010
and personal care products, achieved a major coup when it announced a deal with Paras Pharmaceuticals Limited (Paras), the leading company in Over-The-Counter5 (OTC) and health and personal care products in India. Under this deal, RB acquired a 100% stake in the privately held Paras for US$ 726 million.
1] "Reckitt Benckiser Agrees to Acquire Paras," www.act.is, December 13, 2010
Case Studies Links:-
Short Case Studies,
Simplified Case Studies.