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Case Code: BSTR523
Case Length: 16 Pages 
Period: 2011-2015   
Pub Date: 2017
Teaching Note:Available
Price:Rs.600
Organization :Huawei Technologies Ltd.  
Industry :Telecommunications 
Countries : China and the US
Themes: Globalization/International Business National Security
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Can Huawei Overcome Roadblocks in its Quest for Global Markets?

 
Winner of the Nominated Case Award in the 2016 Global Contest of the ‘Best China Focused Cases’ co-organized by CEIBS, the Shanghai MBA Case Development and Sharing Platform and the Global Platform of China Cases.
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INTRODUCTION

 
In October 2016, Shenzhen-based networking and telecommunications equipment and services company Huawei Technologies Ltd. (Huawei) unveiled its 14-port and 3-D Hexa-beam antennas to address the challenges associated with the 4.5G and 5G era at the 5th Annual Global Antenna and Active Antenna Unit Forum held in Paris. Commenting on the launch, Zhang Jiayi, president of Huawei’s antenna business unit, said, “Huawei focuses on satisfying the requirements of operators in the MBB (mobile broadband) era.”
Founded in 1987 in Shenzhen by Ren Zhengfei (Ren), a former military engineer in the People’s Liberation Army (PLA) – the unified organization of the armed forces of China, Huawei started as a sales agent for a Hong Kong-based company selling private branch exchange (PBX) switches. Soon, the company innovated and started selling its own PBX switches. Having established its domination over the Chinese telecommunications market, the company entered the global markets of Russia and Africa in 1996 and later mature markets such as the US and Europe.

 

 
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