HP-Palm Merger

            
 
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Case Details:

Case Code : BSTR383
Case Length : 27 Pages
Period : 2009-2010
Pub Date : 2011
Teaching Note : Not Available
Organization : Hewlett-Packard / Palm, Inc
Industry : Information Technology / Electronics
Countries : Global; US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts Contd...

Rationale for the Deal

Though HP had made quite a few acquisitions till that point, Palm was one of the first consumer brands that it took over and as such, the acquisition received a lot of attention from both the corporate world and news media.

Palm was on the verge of a collapse despite having technological acumen - performance indicated that it did not have the marketing acumen and/or the financial affluence to compete with the big names in the smartphone industry, viz., Apple, Google, RIM, etc. (Refer to Table II for Palm's position in the US smartphone platform market as of February 2010, as compared to November 2010)...

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Market Reactions

The common reaction among experts regarding the HP-Palm merger was that it would prove to be a turning point for both Palm and HP. While for Palm, it was a corridor for survival - for HP it would serve as a means of entry into the consumer market for mobile devices...

Future of HP Palm

In July 2010, HP revealed immediate plans of launching smartphones based on webOS. The company categorically mentioned that its smartphones would not run on Microsoft Windows Phone 7 although it had plans of developing Slate PCs based on Windows 7...

Exhibits

Exhibit I: Fortune 500 Top Ten List for the Year 2010
Exhibit II: Income Statement of Hewlett Packard Company Limited
Exhibit III: HP's Business Divisions*
Exhibit IV: Palm's Product Time-Line
Exhibit V: Palm webOS
Exhibit VI: Income Statement of Palm Inc.
Exhibit VII: Worldwide Smartphone Market in 2010

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