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Case Code: BSTR509
Case Length: 18 Pages 
Period: 1998-2016   
Pub Date: 2017
Teaching Note: Available
Price:Rs.600
Organization :Illumina Inc.
Industry :Genome Sequencing Industry 
Countries : US, Europe, Global
Themes:  Business strategy/ Innovation  
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Illumina-Maintaining Growth Momentum in a Plateauing Genome Sequencing Market

 
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INTRODUCTION

 
In November 2016, the market leader in genome sequencing machines, Illumina Inc. (Illumina), announced that it was entering into a partnership with Mayo Clinic to combine their services and software in order to develop new tools that would support the latter’s research into inherited diseases. In addition, Mayo Clinic intended to test Illumina’s next-gen tools and provide feedback to help the company in its ongoing product development. Dr. William Morice II, President of Mayo Medical Laboratories, said, “Through this relationship, we will be able to generate large volumes of genomic information, interrogate the data, and then compare it to what’s known about those variants and those genetic aberrations in real time, saving our geneticists time.”....

 

 
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