Indiagames Ltd: Mobile Games and Beyond
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
By 2006, Indiagames had become one of the top five mobile game companies in the world. The company was planning to enter the console5 game market in mid 2006. However, its future was increasingly dependent on its ability to deal with the scarcity of game developers, low device capabilities, growing competition, and high levels of piracy.
The game, which was free, became an instant hit and brought recognition to Gondal and his team. The success of the Kargil game also gave the team the idea to start an online gaming portal.
5] A console is a dedicated electronic machine designed to play video games. Often the output device is a separate television or a computer monitor. The main input device is a controller. Some of the latest consoles are Gamecube (Nintendo), Playstation 2 (Sony),
and the Xbox 360 (Microsoft).
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