Nokia-Microsoft Alliance: Joining Forces in the Smartphone Wars
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Problems at Nokia
Nokia, considered to be the pioneer in smartphones and a global leader in the mobile phones market, started to face severe challenges to its dominance in the smartphone market in 2007. The problems came mainly in the form of competition from the new mobile operating systems that entered the market like iOS and Android. Nokia had started the smartphone business and had been the leader since the release of its smartphone OS Symbian in 1997. But the release of Apple's revolutionary mobile OS, iOS for mobile phones in 2007 led to a decline in the sales of Nokia...
Shake up at Nokia
Nokia had another mobile OS called Maemo for its high-end smartphones. But in February 2010, it announced that Maemo would be merged with another mobile OS called Moblin to create a new mobile OS called MeeGo. Moblin was another mobile OS developed by Intel Corporation (Intel) to be used in smartphones. The MeeGo OS was still under development with the first phone running on it due to be released into the market only by the end of 2011. Nokia was running out of time as the rival mobile OSs like iOS and Android were growing stronger...
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