Nokia-Microsoft Alliance: Joining Forces in the Smartphone Wars
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There were mixed reactions to the deal between Nokia and Microsoft. Google responded to the deal saying that there was no space for a third mobile platform to grow. Google also expressed doubts on the alliance between the two companies. Commenting on the deal, Vic Gundrota, Senior Vice-President of social business at Google said, "Two turkeys don't make an Eagle." The biggest criticism regarding the deal was over the choice of Microsoft's Windows Phone against some other alternatives available in the market. Some analysts said Google's Android would have been a better choice for Nokia...
Nokia reserved the right to use any other OS of its choice in devices in the future. Elop said, "We reserve the right to introduce tablets using other platforms, including ones we may be working on internally." Some technology experts said this crucial clause in Nokia's deal with Microsoft would enable Nokia to continue working on its other mobile OS like MeeGo. They opined that Nokia could always switch to Android or its own MeeGo in case Windows Phone failed in the market. But some analysts said that Nokia would face problems in juggling with nearly three platforms at the same time. Magnus Rehle, managing director of Greenwich Consulting , said, "Three platforms is a lot to work with. I'm not sure there is room for so many platforms"...
Exhibit I: Image and Specifications of Nokia's Lumia 800
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