Samsung Electronics: Success by Design |
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Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Introduction Contd...However, as of 2006, several small and big companies were following in Samsung's footsteps, and hiring design houses and consultancies to improve their product designs. It seemed that in the future, design itself was in danger of being commoditized. Background Note
In 1966, the Group founded Joong-Ang Development, an entertainment (theme parks) and services company, which was later renamed Samsung Everland.
8] Unlike most other industrial conglomerates, the
Samsung Group does not have a holding company and is more like a web of
companies, subsidiaries, and affiliates, where each entity owns shares in
other companies in the Group. In 2006, the Korean Fair Trade Commission,
Korea's top trade regulator, criticized Samsung for its corporate structure
and asked it to create a holding company. |
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