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Case Details

Case Code: BSTR478
Case Length: 17 Pages 
Period: 2001-2015
Pub Date: --
Teaching Note: Available
Price:Rs.500
Organization : Shazam Entertainment Limited
Industry :Mobile Application Industry
Countries : US, UK, India
Themes:  New Product Development/Innovation/ Business Strategy
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Shazam: From Music Identification to Media Engagement

 
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BACKGROUND NOTES

 

Chris Barton (Barton), who was doing his MBA at Berkeley’s Haas School of Business , came up with the idea of Shazam – a song identification service, using a mobile phone. Subsequently, Barton contacted Dr. Avery Wang (Wang), an audio technology expert with a PhD in audio analysis at Stanford University, to develop the technology.

Wang came up with a solution to turn a particular 10 second sample of audio into a ‘numeric signature’ or a ‘fingerprint’. He created an algorithm, which matched a tune’s fingerprint to one of the fingerprints of a song in a song database (created beforehand). The technology disregarded extraneous background noise and bad mobile connections. It also had the capability to recognize different versions of the same song...

 

 
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