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Case Code: BSTR478
Case Length: 17 Pages 
Period: 2001-2015
Pub Date: --
Teaching Note: Available
Price:Rs.500
Organization : Shazam Entertainment Limited
Industry :Mobile Application Industry
Countries : US, UK, India
Themes:  New Product Development/Innovation/ Business Strategy
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Shazam: From Music Identification to Media Engagement

 
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INTRODUCTION

 

In January 2015, music identification app company, Shazam Entertainment Limited (Shazam), closed a US$ 30 million round of investment that raised the valuation of the company to over US$ 1 billion. Thus, Shazam became one of a handful of tech startups from the UK to become part of the billion dollar club. The company planned to use the new investment to expand its service into new markets and further develop its technology.

Founded in 2002, Shazam offered a music identification service which enabled smartphone users with the Shazam app to identify any song through a process called tagging. Users had to press the ‘tag now’ button in the app and hold the smartphone up to the source of music. The tune was then picked up by the smartphone’s microphone and, within four seconds, the Shazam app returned the name of the song and the artist and the options to purchase it, in a results page. Shazam linked song purchases to major music providers such as iTunes, Google Play, Amazon MP3, and Spotify, and received a percentage of each sale...

 

 
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