eBay's Acquisition of Skype: Will the Gamble Work? |
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Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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eBay's HistoryeBay was founded in Silicon Valley by Pierre Omidyar (Omidyar) in 1995. Omidyar, a young software programmer, got the idea of starting an online auction site when his fiancée told him of the problems she had faced when trying to collect Pez dispensers from the San Francisco Bay area. Omidyar used the vast potential of the Internet to develop an online marketplace that allowed person-to-person trading in the auction format.
eBay's Growth Through AcquisitionsWith this meteoric increase in the number of users, came the need for greater investment to support the company's rapid growth. In June 1997, Omidyar and Skoll approached Benchmark Capital (Benchmark), a leading venture capital firm in the US, for funds. Benchmark invested US$ 4.5 million in eBay and obtained a 22 percent stake in the company.
eBay's Growth InitiativesIn 2003 and 2004, eBay sought to strengthen its presence in growing overseas markets like China, Korea, and India through select acquisitions. eBay had entered China in 2002 by acquiring a 33 percent stake in EachNet, a leading Chinese auction site, for US$ 30 million. In 2003, it acquired the remaining 67 percent stake in EachNet, for US$ 150 million. In August 2004, eBay completed its acquisition of Baazee.com, an Indian auction website, for US$ 50 million...
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