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Case Code: BSTR573
Case Length: 16 Pages 
Period: 2014-2018   
Pub Date: 2019
Teaching Note: Available
Price: Rs.400
Organization : Ford Motor Company
Industry :Automobile
Countries : Americas
Themes: Disruption/Innovation
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
Technology
Operations
Economics
Leadership & Entrepreneurship

`Smart Vehicles in a Smart World`: Can Ford`s New Strategy help it Fight Disruption?

 
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BACKGROUND NOTE

 

Ford was founded by Henry Ford on June 16, 1903, in Dearborn, Michigan. Ford went on to design a car, the Model T, and a production method – the auto assembly line – that helped transform the way people worked and traveled. In 2003, the company celebrated 100 years of auto-making. Ford had a long history of producing some incredible vehicles– cars and trucks – with amazing technology and innovative designs. The brand Ford was linked with some of the most iconic vehicles in the US, from the Model T to the F-150 pickup. As of 2018, Ford was one of the leading automakers in the world..

 
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