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Case Code: BSTR573
Case Length: 16 Pages 
Period: 2014-2018   
Pub Date: 2019
Teaching Note: Available
Price: Rs.400
Organization : Ford Motor Company
Industry :Automobile
Countries : Americas
Themes: Disruption/Innovation
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
Technology
Operations
Economics
Leadership & Entrepreneurship

`Smart Vehicles in a Smart World`: Can Ford`s New Strategy help it Fight Disruption?

 
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INTRODUCTION

 
“I get up every day feeling like time can be wasted here if we don’t get moving. I feel a real sense of urgency,” said James P. Hackett (Hackett), CEO of one of the largest automakers in the world, Ford Motor Company (Ford), while addressing investors at a briefing in New York in October 2017. Ford had been struggling since 2014 with consumer tastes changing, costs rising, and new competition offering more contemporary products. Moreover, the auto industry as a whole was facing waves of disruption with the advent of new technologies like electric and self-driving cars and the increasing popularity of ride-sharing. Faced with a dwindling market share and declining year-over-year vehicle sales, Ford not only had to improve its financial performance but also stay relevant in a fast-changing automotive landscape...

 

 
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