Speedo: Leading the Swimwear Market

Case Studies | Cases in Business, Management, Cases | Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR327
Case Length : 20 Pages
Period : 2002-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Speedo International Limited
Industry : Swimwear
Countries : UK; Global

To download Speedo: Leading the Swimwear Market case study (Case Code: BSTR327) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts Contd...

Speedo as a Fashion Brand

One of the brand strategies of Speedo was to establish itself as a fashion brand. According to analysts, though technology was a priority for Speedo in designing its swimsuits, fashion was also a key element...


In 2008, the biggest markets for Speedo were the US and Japan. Apparel firm Warnaco was the exclusive licensee for Speedo swimwear in North America. Speedo was sold in over 11,000 retail and high-end stores in North America as of 2008...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


General swimwear was a competitive market segment with several specialist swimwear manufacturers as well as sportswear companies extending their lines to customers...


In 2008, when Speedo-sponsored athletes began setting a number of world records wearing the LZR Racer, a controversy erupted as several rival companies and national delegations protested against its use in swimming competitions...


Exhibit I: Pentland Group
Exhibit II: Timeline of Speedo
Exhibit III: Global Swimwear Market
Exhibit IV: Speedo LZR Racer
Exhibit V: Swimming Athletes sponsored by Speedo
Exhibit VI: Competitors of Speedo in the Performance Swimwear Market

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

Custom Search

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

Business Strategy
Workbooks Collection

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.