Speedo: Leading the Swimwear Market

            
 
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Case Details:

Case Code : BSTR327
Case Length : 20 Pages
Period : 2002-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Speedo International Limited
Industry : Swimwear
Countries : UK; Global

To download Speedo: Leading the Swimwear Market case study (Case Code: BSTR327) click on the button below, and select the case from the list of available cases:

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts Contd...

Speedo as a Fashion Brand

One of the brand strategies of Speedo was to establish itself as a fashion brand. According to analysts, though technology was a priority for Speedo in designing its swimsuits, fashion was also a key element...

Distribution

In 2008, the biggest markets for Speedo were the US and Japan. Apparel firm Warnaco was the exclusive licensee for Speedo swimwear in North America. Speedo was sold in over 11,000 retail and high-end stores in North America as of 2008...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Competitors

General swimwear was a competitive market segment with several specialist swimwear manufacturers as well as sportswear companies extending their lines to customers...

Challenges

In 2008, when Speedo-sponsored athletes began setting a number of world records wearing the LZR Racer, a controversy erupted as several rival companies and national delegations protested against its use in swimming competitions...

Exhibits

Exhibit I: Pentland Group
Exhibit II: Timeline of Speedo
Exhibit III: Global Swimwear Market
Exhibit IV: Speedo LZR Racer
Exhibit V: Swimming Athletes sponsored by Speedo
Exhibit VI: Competitors of Speedo in the Performance Swimwear Market

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


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