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Case Code: BSTR559
Case Length: 24 Pages 
Period: 2006-2018   
Pub Date: 2019
Teaching Note: Available
Price: Rs.500
Organization : Spotify Technology S.A,Public Company
Industry : Music Industry
Countries : Sweden, United States, United Kingdom
Themes: Business Strategy
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
Technology
Operations
Economics
Leadership & Entrepreneurship

Spotify: Disrupting the Global Music Industry

 
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INTRODUCTION

 
In April 2018, Sweden-based Spotify Technology S.A. (Spotify), the world’s largest music streaming company , announced that it had 83 million paid subscribers. It also stated that its total revenue was € 1,273 million in Q2 2018, up 26% YoY. Spotify hit 170 million Monthly Active Users (MAUs) in Q1 2018, up 6.9% from 157 million in Q4 2017...

 

 
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