Taking on Amazon: Flipkart-Myntra Merger




Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

<< Previous

Indian Online Retail (E-Tail)Industry

The online retail space formed about 0.55% of the overall Indian retail industry (about Rs. 25.3 billion), and included organized and unorganized retail. The online retail industry constituted just about 7.9% of the organized retail industry in India (Refer to Figure 1). Indian e-tail industry players mostly followed an inventory-based model or a non-inventory-based model also known as the marketplace model . In August 2014, the players which followed the inventory-based model

were Jabong.com , Myntra.com, Firstcry.com , zovi.com (all were online retailers) and players that followed the non-inventory-based model were Flipkart.com, Snapdeal.com , ebay.in , and Amazon.in (all were marketplaces). Industry experts felt the Flipkart and Myntra deal could start a phase of consolidation in the Indian online retail space which was worth about Rs. 139 billion (about US$2.32 billion) in 2012-13.

Business Strategy Case Studies | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies
or
Business Strategy Case Studies | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies
or
PayPal (11 USD)

 

The first RadioShack store was started in 1921 by two brothers, Theodore and Milton Deutschmann in Boston, US. The store primarily sold ship radio equipment and ‘ham’ radios . The brothers named the company after the small wooden structure on board ships that carried the radio equipment, which was referred to as the ‘Radio Shack’. RadioShack had to its credit the first audio showroom in the US that provided comparisons of speakers, amplifiers, turntables, and phonograph cartridges.....

Excerpts... - Next Page>>