The Turnaround Plan of Mcdonald's: A Long Way to Go
This case won the second prize in 2016 John Molson MBA Case Writing Competition
In several international markets where McDonald’s had a presence, it was slowing down too. In the third quarter of 2014, the global same store sales dropped by 3.3%. International operations were affected by challenges in several markets in Europe, Latin America and Asia...
In March 2015, Easterbrook, who had been the chief brand officer, assumed the role of CEO. Easterbrook who had worked with McDonald’s since 1993, was instrumental in turning around the company’s UK business...
The heavily franchised business model put forth by Easterbrook was expected to generate more stable revenue and cash flow streams. The structural changes and ownership were expected to result in savings in the bottom line and spur future growth. McDonald’s planned to deliver US$ 300 million in savings in general and administrative expenses through restructuring, refranchising, and focus on spending...
Exhibit I: McDonald’s - Quarterly sales
Exhibit II: McDonald’s Revenues – Region Wise
Exhibit III: McDonald’s -Comparable Sales and Guest Counts
Exhibit IV: McDonald’s - Consolidated Statement of Income
Exhibit V: McDonald’s Turnaround Framework
Exhibit VI: McDonald’s – Reporting Segments