Toyota Motors: A Japanese Multinational Automaker in China




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About Toyota

Toyota was founded by Kiichiro Toyoda in 1937. In its initial years, it focused on adapting the Ford Production System to suit the Japanese market. However, it later adopted its famed Toyota Production System (TPS), also referred to as the “lean manufacturing system”, which took the automobile industry by storm and enabled the company to come out with many innovative models in a cost-efficient way.

Following World War II, international manufacturers were concentrating on medium-sized and larger cars but Toyota kept its focus on small cars. Kiichiro resigned from Toyota in 1950 and the following years saw a series of Presidents come and go at the company. Toyota started its globalization in the 1950s and entered the US market in 1957. It established its first overseas production unit in Brazil in 1959.

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It entered the European market in 1963. Besides manufacturing, the company started a global network of design and R&D facilities covering the three major car markets of Japan, North America, and Europe. The company underwent rapid expansion in the 1960s and 1970s and exported fuel-efficient small cars to many foreign markets. It focused on lowering its production costs and on developing more sophisticated cars. The Toyota Corolla, which went on sale in 1966, became Japan’s most popular family car......

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