Wal-Mart's Foray in Brazil

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Case Details:

Case Code : BSTR332
Case Length : 17 Pages
Period : 1995-2008
Pub Date : 2009
Teaching Note :Not Available
Organization : Wal-Mart Stores Inc.
Industry : Retail
Countries : Brazil

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Wal-Mart Brazil Revamps its Operations

After suffering an initial failure, Wal-Mart Brazil revised its plan and implemented a few strategies to bring its operations in the country back on track. The company also worked toward consolidating the distribution line and incorporating the Brazilian culture into its system as far as possible...

Facing Challenges Successfully

Wal-Mart faced many challenges in Brazil due to an unsteady economy in the late 1990s and the early 2000s. Besides, it also had to face some cultural differences as well as challenges in terms of management, logistics and distribution, and competition...

The Road Ahead

Some of Wal-Mart's strategies in the Brazilian market were so successful that it started using them in other markets. For instance, in Brazil, it introduced a fast-lane program to enable faster check-out for the customers...

Exhibits

Exhibit I: Wal-Mart's International Presence
Exhibit II: Carrefour in Brazil
Exhibit III: Various Formats and Brands under Wal-Mart Brazil
Exhibit IV: Brazil's Top Five Retailers in 2008
Exhibit V: A Note on the Brazilian Retail Environment

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