Bajaj Auto Limited's Business Strategy - From Market Leader to Follower
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Case Code: BSTR344 Case Length: 16 Pages Period: 1990-2009 Pub Date: 2009 Teaching Note: Not Available |
Price: Rs.300 Organization: Bajaj Auto Limited Industry: Automobile Countries: India Themes: Failure Strategy, Revival Strategy, Competitive Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
The Indian Two Wheeler Industry
The history of the Indian two wheeler industry can be traced back to the mid-1900s. In 1952, Enfield India Limited (Enfield) started manufacturing motorcycles. In 1955, Automotive Products of India (API) began manufacturing scooters in the country. In the 1950s, two other companies, Ideal Jawa (India) Limited (Ideal Jawa) and Escorts India Limited (Escorts) also entered the motorcycle segment. Enfield, which initially imported the Bullet, a 350 cc motorcycle from the United Kingdom (UK), started producing it in India in 1956. Ideal Jawa and Escorts sold motorcycles under the brand names, Yezdi and Rajdoot. In 1971-72, the motorcycle segment held a 36 percent share of the total two wheeler sales...
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