Globalization Strategy of McDonald's Corporation

Case Code: BSTR310
Case Length: 22 Pages
Period: 2000-2008
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.400
Organization: McDonald's Corporation
Industry: Fast-food
Countries: Global; USA
Themes: Globalization, Standardization, Localization, Cultural Issues

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

McDonald's was started in the late 1930s by Richard and Maurice McDonald in California after they failed to earn a profit by running a movie theater. The brothers were inspired by a hot dog stand nearby, which always did brisk business even when other busisnesses were struggling under the effects of the Great Depression...

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