Globalization Strategy of McDonald's Corporation
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Case Code: BSTR310 Case Length: 22 Pages Period: 2000-2008 Pub Date: 2009 Teaching Note: Not Available |
Price: Rs.400 Organization: McDonald's Corporation Industry: Fast-food Countries: Global; USA Themes: Globalization, Standardization, Localization, Cultural Issues |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Global Expansion of Mcdonald's
After achieving success in the US, McDonald's opened its first international restaurant in Canada on June 1, 1967, in Richmond B.C. In July 1971, it began operating in Tokyo, Japan, in a joint venture with a local partner Den Fujita...
Challenges Along the Way
In several countries which it entered, McDonald's faced opposition from anti-World Trade Organization (WTO), anti-America, anti-capitalism, anti-globalization activists and organizations. Protesters, associating the growth of McDonald's with American dominance, opposed the rapid spread of the company all around the globe...
Impressive Results in Tough Times
In October 2008, the company revealed its third quarter results. The company had achieved a 11% increase in net income, amounting to US$ 1.19 billion. While domestic earnings showed a modest growth by 9%, international operations had fared better...
Exhibits
Exhibit I: Important Milestones in McDonald's Growth
Exhibit II: List of Countries Where McDonalds Was Operational
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