News Corporation's Digital Dilemma

Case Code: BSTR210
Case Length: 14 Pages
Period: 1999-2006
Pub Date: 2006
Teaching Note: Not Available

Price: Rs.400
Organization: News Corporation Limited
Industry: Media, Entertainment, and Gaming
Countries: Australia, US
Themes: Mergers, Acquisitions, Strategic Alliances

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Murdoch inherited the Adelaide News and Sunday Mail newspapers from his father who died in 1952 and formed News Limited. He later expanded his business by acquiring and starting several new newspapers and magazines - Cumberland Newspapers (1960), Mirror Newspapers Ltd. (1960), The Australian (started in 1964), News of the World (a British Sunday newspaper, acquired in 1969), The Sun (1969), Sydney Daily Telegraph (1972) and Sunday Telegraph (1972) and New York Post (acquired in 1976), and others. In 1980, Murdoch started News Corp as a holding company of News Limited. During the 1980s, the company expanded through acquisitions...

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