Wal-Mart's Foray in Brazil

Case Code: BSTR332
Case Length: 17 Pages
Period: 1995-2008
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.300
Organization: Wal-Mart Stores Inc.
Industry: Retail
Countries: Brazil/US
Themes: International Business, Globalization

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Wal-Mart was founded by Samuel Moore Walton (Sam Walton) who had started a career in retailing way back in 1940 and had worked with retailers like JC Penny Corporation Inc. and later managed one of the franchise stores of Ben Franklin in Newport. These experiences helped him understand the retail environment in the US...

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