Jollibee: Fast-Food, the Filipino Way
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Jollibee supported many social causes in the Philippines. It worked with various government agencies to provide services such as immunization and medicine distribution. It also took part in polio-eradication programs. In association with the country's Social Welfare Department, Jollibee employed many hearing-impaired youth at its stores. Jollibee conducted a toy and book collection drive named 'Ma-Aga ang Pasko sa Jollibee' to give gifts to underprivileged children across the Philippines...
Jollibee's decision to expand globally seemed to have been necessitated partly by the economic recession plaguing South East Asian countries in the late 1990s. While McDonald's decided to 'slow down' within the Philippines, Jollibee seemed to have adopted a dual approach - continue expanding internally in a limited way while exploring the option of tapping new countries. Tony said, "In the light of the shifting competitive environment, we have taken a broader, more global view of our business. We are leveraging the preeminent position of the Jollibee concept and our mastery of food- service technologies to cater to more market segments..."
Global Expansion - In The Soup?
Jollibee planned to open more stores in Nevada, Hawaii and New York during 2003-04. Commenting on the decision to continue expanding globally, Tony said, "An important source of growth for our corporation is the expansion of our international business."However, analysts were skeptical about the company's chances of success outside Asia...
Exhibit I: Jollibee - Store Network
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