Jollibee: Fast-Food, the Filipino Way
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The history of Jollibee dates back to 1975, when a Filipino entrepreneur Tony Tan Caktiong (Tony) set up a two-outlet ice cream parlor business in the city of Manila. His father used to operate a kitchen in Fujian (China), which was where Tony's association with the food services business began.
Tony decided to copy almost each and every aspect of US fast-food majors, particularly McDonald's. He said, "From the start, we were willing to copy."The aim was to avoid 'reinventing the wheel' and to benefit from tested business practices. By establishing Jollibee in 1978, Tony pre-empted McDonald's entry into the country. Tony was aware that Jollibee could not compete with McDonald's which had financial muscle and decades of expertise in the business.
3] The bee depicted the light-hearted, happy spirit of the people of the Philippines. Tony said, "Like Filipino working folk, the bee hops around and produces sweet things for life, and is happy even though it is busy."
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