|
The Concorde Saga |
ICMR HOME | Case Studies Collection
For delivery in electronic format: Rs. 400; For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
» Business Strategy Case Studies
Custom Search
Please note: |
||||||||
Introduction Contd...
However, analysts felt that it remained a niche product, patronized by the rich and the top level executives traveling on company expense accounts. Analysts said that Concorde was a good example of a superior service with a limited market potential. It was technologically superior to any other comparable product of that time (and even in the decades that followed), but it still was way ahead of its time. The market was not ready for Concorde. People did not feel the need to travel at supersonic speeds and were reluctant to spend huge amounts on such travel. In other words, they said, Concorde failed because it was not geared to meet the needs of the market. (Refer Exhibit-II for specifications of Concorde) BackgroundThe history of Concorde can be traced back to the 1940s, when the first transonic aircraft capable of reaching Mach 1.5 (Refer Exhibit I) was commissioned in Britain in 1943. The aircraft, which was called Miles M.52, was almost complete, when the government cancelled the project in 1946 citing high risk to the pilot as the reason. The Royal Aircraft Establishment (RAE) of Britain was involved in supersonic research and had been holding discussions on the possibility of designing a supersonic aircraft for commercial purposes. The discussions led to the setting up of the Supersonic Transport Aircraft Committee (STAC) in 1956, comprising of various officials from the government to study the viability of a supersonic commercial aircraft. STAC comprised of several sub committees which conducted detailed research on several aspects of supersonic travel. In March 1959, the committee submitted its report consisting of its broad recommendations on the two types of aircraft, that it felt could be developed. One was a 100-seat aircraft with a cruise speed of Mach 1.2 (800mph) and a maximum range of 1,500 miles...
Custom Search
6] £1 is equal to $ 1.675 approximately (as in November 2003) |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Work Books,
Case Study Volumes.