Gillette's Restructuring in India
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"It is when international marketers play with a low-value market that they discover hard facts." 1
- Roshan L. Joseph, Director, Eveready Industries India Ltd,2on Gillette India Limited's operations in 2002.
"Gillette India's performance is an outcome of a strong franchise growth, a culture of innovation, functional excellence and enhanced capabilities. We have successfully completed our turnaround through excellent sales performance backed by a profitability improvement strategy."3
- Zubair Ahmed, Managing Director, Gillette India Limited, in 2004.
Gillette India Limited (GIL), the Indian arm of The Gillette Company (Gillette), the world's largest manufacturer of shaving products, had been in India for a decade and half by 1998-99, but was unable to generate the expected growth.
It concentrated on the grooming and oral care business and exited the battery and household appliances activities.
1] Shailesh Dobhal, "Gillette's Rerun," Business Today, May 12, 2002.
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