Apple Computer in 2004: Gearing up for Online Music

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTA052 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

-
Case Length : 14 Pages
Period : 2004
Organization : Apple Computers
Pub Date : 2004
Teaching Note : Not Available
Countries : Global
Industry : Hardware, Music

Abstract:

From being one of the top PC manufacturers during the 1980s, Apple Computer (Apple) has been reduced to a niche player. In recent times, Apple has attempted to reposition itself as a provider of an integrating platform for a range of household digital devices like cameras, video recorders, music players, etc. With the emergence of the Internet in general and on-line music in particular, Apple seems to have got the big break. The company looks well placed to leverage its strengths to emerge as the market leader. Meanwhile, sensing that Apple is moving ahead, arch- rival Microsoft is also increasing its commitment to on-line music. In the 1980s, Microsoft's Windows beat Apple's Macintosh convincingly in the battle of operating systems.

Now, it remains to be seen who will emerge winner in the battle of digital music formats. This case helps MBA students understand the challenges involved in competing in a newly emerging industry.

Contents:

  Page No.
Introduction 1
Background Note 2
Evolution of Apple's product line 3
Product development under Jobs 7
Forays into Online Music 8
Exhibits -

Keywords:

Apple computer, On-line music, Steve Jobs, Strategy case study, Digital lifestyle, PDA, Apple product line, iPod, G4 cube, Power Mac G4, iMac, CD, iTunes, Roger Ames, KaZaA group

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