Baidu: China's Leading Search Engine
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Google's Loss is Baidu's Gain
According to some industry watchers, one of the reasons for Baidu's rapid growth was, surprisingly enough, its competitor Google. Google began operating in China in September 2000 and offered millions of pages in the Chinese language. It gained popularity owing to its simplicity and ability to carry out searches effectively...
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