Craigslist and its Business Model
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
As of May 2009, Craigslist offered local classifieds and forums for 570 cities in 50 countries worldwide. It generated over 20 billion page views per month and as many as 50 million users visited it each month. These included more than 40 million in the US alone as of March 2009. Craigslist employed 28 staff members. Over one million new job listings were posted on its site each month, making it one of the top job boards in the world. As per the rankings given by Alexa Internet, Inc.9 (Alexa), Craigslist ranked 24th in the list of the top 500 sites on the web as of May 2009.10...
7] Brad Stone, "Revenue at Craigslist is Said to Top
$100 Million," www.nytimes.com, June 9, 2009.
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