Mcdonald's Corporation - Success Strategies in Recessionary Environment

Case Code: BSTR322
Case Length: 21 Pages
Period: 2007-2009
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.300
Organization: McDonald's Corporation
Industry: Food and Beverage
Countries: US
Themes: Business Environment

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

The McDonald brothers, Richard and Maurice, started their career in Hollywood, working on movie sets. Not finding this career rewarding, they began to look for new business opportunities and decided to set up a restaurant. They opened a drive-in restaurant in San Bernardino, California, in 1937. Drive-ins were a new concept at that time...

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