Rethinking Domino's Expansion Plans
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"It is a lesson for every retailer. Unviable units should be shut down. A pizza joint or a burger joint should realize that in a fast expanding market, they are not just competing with outlets which have similar interests but also with other kinds of food outlets as well."
- Arvind Singhal, MD, KSA Technopak.
In May 2001, Pavan Bhatia, CEO, Domino's Pizza India Ltd.1 (Domino's) stepped down from his post.
During March 2000-January 2001, Pavan Bhatia opened Domino's outlets in small towns and cities.
1] Domino's Pizza India Ltd. was the Indian franchisee of Domino's Pizza Inc. Domino's, Inc. entered into a franchisee agreement with Vam Hari Bhartia Corp., (promoted by Bhartia brothers - Shyam and Hari) to enter the Indian market. Domino's entered India in 1996.
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