AAJ TAK's News Channel's Success Story
ICMR HOME | Case Studies Collection
Case Code : BSTR097
Case Length : 14 Pages
Period : 2000 - 2004
Organization : TV - Today Network
Pub Date : 2004
Teaching Note : Available
Countries : India
Industry : Media and TV Software
To download AAJ TAK's News Channel's Success Story case study (Case Code: BSTR097) click on the button below, and select the case from the list of available cases:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
» Business Strategy Case Studies
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The India Today Group
Since the early 1970s, ITG has successfully started new businesses while developing the existing ones. The group had interests in printing, publishing, radio, music, art, television and the Internet, which had made it one of the most popular media companies in India.
LMI has been in the printing business for over 30 years with its subsidiary Thomson Press16 which has printing and typesetting units in Delhi and Chennai. It has a domestic and international client base which is supported by sales and customer services offices in Delhi, Bangalore, Mumbai, Kolkata, Chennai, London, New York and Melbourne. In 1975, LMI started publishing a fortnightly English news-magazine,
India Today.17 The magazine covered a range of topics such as art, sports, books, music and films but a major part of it was devoted to politics and current affairs. In 1982, LMI launched
India Today International to communicate news from India to Indians living abroad. It also published special editions of
India Today International for North America, UK and the Gulf.
In 1985, LMI started publishing Computers Today, a magazine that covered everything to do with the Information Technology industry, enabling readers to stay informed about evolving trends and technologies in the industry.18
It also marketed and distributed
Time magazine and Harvard Business Review in India. In 1988, TVTN was incorporated and soon made waves with India's first investigative video newsmagazine called
Newstrack. It was aired as a weekly 30-minute news and current affairs programme on
Doordarshan from 1990 to 1998. TVTN also produced a weekly one - hour news program for Starplus. In 1990, ITG opened a school19 and launched a music label,
Music Today. It produced and recorded Indian classical and fusion music which it marketed in Australia, USA, Europe and the Middle East.
Business Today launched in 1992, is one of ITG's most successful magazines.20 The focus of the magazine is on reporting and analyzing business events...