Macau: The Future Entertainment Capital of the World?

            
 
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Case Details:

Case Code : ECON024
Case Length : 19 Pages
Period : 1999-2007
Pub. Date : 2007
Teaching Note :Not Available
Organization : --
Industry : Miscellaneous
Countries : Macau SAR, China

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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"The fact is, as we stand today, Macao is going to be a bigger market than Las Vegas. And by the end of the decade it could be twice the size of Las Vegas."1

- Harry Curtis, a gambling analyst at JP Morgan, in July, 2007

"Macau is potentially one of the best markets to ever open up."' 2

- Matthew Jacob, an analyst with Majestic Research in New York, in August, 2006

"The prospect of an oversupply [in Macau] is a major concern...Going forward, we intend to provide more gaming facilities, not hotel rooms."3

- Vanessa Fan, Managing Director, Emperor Group, Hong Kong, in February, 2006

Introduction

In 2006, Macau, a Special Administrative Region (SAR)4 of the People's Republic of China (PRC), with its 27 casinos, replaced Las Vegas5 as the biggest center of gambling in the world (Refer Exhibit I for a map of Macau). Macau's casinos had revenues of 55.9 billion Macanese Patacas6 (US$ 7 billion), an increase of 22% (year-on-year).7 According to Rob Hart, a Hong Kong-based gaming and property market strategist for Morgan Stanley, Macau's gaming revenues were expected to reach US$ 10 billion in 2007.8 Macau's gaming industry developed in the 18th century, when the Portuguese administered the island. Since then the gaming industry has grown manifold, with the patronage of visitors from China, a country where all forms of gambling are banned.

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When Macau became a SAR of the PRC on December 20, 1999, the Chinese government implemented the "one country, two systems"9 policy, which ensured that Macau's gaming industry remained legal. Soon after the SAR government was formed, it announced that it would reduce Macau's dependence on the gaming industry.

However, since Macau's economy was heavily dependent on gaming revenues and there were few alternatives for the economy's growth, the government decided to develop a master plan that would help Macau become a tourism and gaming hub in Asia.

The Beijing government too supported the master plan. In 2002, Macau's gaming industry was opened up. The opening up of the gaming industry attracted several foreign casino operators, including some based in Las Vegas, into Macau. These foreign operators announced grand plans to build integrated casino-resorts with hotels, convention centers, and shopping malls.

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1] "Move Over Vegas: Macao is World's Largest Gambling Center," www.smartbrief.com, July 27, 2007.

2] Danny King and Oliver Staley, "Wynn has Second-Quarter Profit on New Macau Casino," www.bloomberg.com, August 20, 2006.

3] Juanito Concepcion, "Macau Set to Sustain Gaming Boom; Hotels, Infrastructure a Concern," www.forbes.com, February 17, 2006

4] The People's Republic of China has two Special Administrative Regions: Hong Kong and Macau. These two regions have a 'Basic Law' that provides them autonomy (including independent judiciary, immigration policies, currency, etc), separate political systems and capitalist economies.

5] Las Vegas is the center of gambling in the United States. It is known as the the 'Entertainment Capital of the World' and is famous for its massive and lavish casino resorts.

6] Macanese Pataca (or Pataca) is the official currency of Macau and its international code is MOP. Hundred avo make one Pataca. Pataca is the Portuguese name for peso.

7] "Macao Gaming Revenues Overtake Las Vegas in 2006," www.english.people.com.cn, January 24, 2007.

8] William Pesek, "Macau's Prosperity Safest Bet on Earth," www.nzherald.co.nz, July 17, 2007.

9] During the early 1980s, Deng Xiaoping, then leader of the People's Republic of China, proposed the idea of "one country, two systems". He suggested that there be only one China, but areas like Hong Kong, Macau, and Taiwan be allowed to maintain independent political systems and capitalist economies while the mainland continues to have a communist system.

 

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