Catalyzing a Shared Sustainable Future: Responsible Banking at Yes Bank

This case is a Runner-up in the 2016 oikos Global Case Writing Competition (Sustainable Finance track), organized by oikos International, Switzerland.



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BACKGROUND NOTE

Founded in 2003 by Rana Kapoor (Kapoor) with financial support from Rabobank , Yes Bank operated as a ‘Full Service Commercial Bank’ . Its mission was ‘to establish a high quality, customer centric, service driven, private Indian Bank catering to the future business of India.’ Headquartered in Mumbai, India, Yes Bank had the distinction of being the only private Bank to obtain RBI’s Greenfield Banking licence in India.

Yes Bank was able to enter the market due to the economic reforms initiated by the Government of India (GoI) in the financial sector of the country. Before the 1990s, the country had been dominated by the public sector banks, which held nearly 83 percent of the banking business in their hands. As part of the reforms in the banking sector, several new private sector banks were set up in the country to introduce more competition and improve efficiency in the sector. Some of the important private sector banks set up in the wake of the banking reforms were ICICI Bank, HDFC Bank, and UTI Bank (now Axis Bank). They started operations in 1994. All these new banks were given relatively easy approval to enter the sector...

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