Catalyzing a Shared Sustainable Future: Responsible Banking at Yes Bank

This case is a Runner-up in the 2016 oikos Global Case Writing Competition (Sustainable Finance track), organized by oikos International, Switzerland.



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INTRODUCTION

Since its inception in 2004, YES Bank Limited (Yes Bank) had created a paradigm in the Indian Banking sector through continuous innovation and excellence despite being a late entrant. In early 2010, Rana Kapoor, Managing Director and CEO of Yes Bank, and his team restated the mission and vision of the bank to include a holistic ‘Responsible Banking’ approach supported by its focus on the ‘Triple Bottom Line’. Yes Bank considered sustainable finance as a guiding principle for its business in succeeding years, embedding the socio-economic and environmental policies into its strategic business practices. The sustainable initiatives enabled the bank to create a positive impact on the community, one which went beyond its business performance.The bank’s responsible banking strategy aimed at mainstreaming sustainability among the stakeholders with a vision to “be the benchmark financial institution for sustainability” in the country. Being a thought leader in responsible banking and sustainability integration, the bank achieved the twin objectives of developing profitable lines and helping India to build a clean and green future...

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