Abstract Hero Honda is India's largest two-wheeler manufacturer. The company has a history of rewarding shareholders handsomely. The case discusses Hero Honda''s dividend policy and how it is linked with other aspects of the company's financial strategy. |
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The Indian Two-wheeler Industry contd...
The License Raj that existed prior to economic liberalization (1940s-1980s) in India did not allow foreign players to enter the market, making it an ideal breeding ground for local players. But the Raj
also hurt the growth of the industry by imposing various restrictions.
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In the mid-80s, the government started permitting foreign
companies to enter the Indian market, through minority joint ventures. During
this period, the two-wheeler market witnessed a boom with Japanese players
like Honda, Suzuki, Yamaha and Kawasaki, entering the market through joint
ventures. Foreign players quickly changed the rules of the game. From a
supplier's market, it became a buyer's market. Companies tried to outdo each
other in terms of style, price and fuel efficiency.
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The technological expertise that the foreign collaborators
brought to the marketplace helped increase the overall quality of the products
quite significantly. In the early 2000s, the competition intensified further.
In 2000, Honda announced its intentions to set up a 100% subsidiary to
manufacture scooters and motorcycles.
The Indian two-wheeler industry had seen remarkable growth rates from 2000,
due to various factors like fall in interest rates, availability of finance
and affordable prices relative to the growing purchasing power. Despite the
impressive growth rate of the last few years, two-wheeler penetration still
remained low in the country. Analysts believed, increasing urbanization,
expanding cities, lack of other modes of mobility and favourable demographics
would support double digit growth in the coming decade........
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Exhibit: I Comparative Valuation of the Leading Companies
Background Note
Figure (ii) Hero Honda: Volume & Market Share
Exhibit: II Hero Honda - Key Financials
Financial Management
Exhibit: III Hero Honda: Working Capital Management
and Liquidity Ratios
Exhibit:IV Hero Honda: Total Dividend Rate
Looking Ahead
Exhibit: V Performance of Hero Honda Stock vs. Competitors
Exhibit: VII Hero Honda: Shareholding Pattern
Exhibit: VIII Hero Honda - Milestones
Bibliography
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Case Code FINA005 Case Length 11 Pages Period 2003 - 2004 Organization Hero Honda Pub Date 2004 Teaching Note Not Available Countries India Industry Automobile Issues Hero Honda, Dividend Policies, Financial Strategy |