Recruitment and Training at JetBlue Airways
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Even before JetBlue started operating in the year 2000, the training center was set up in 1999. In 2003, JetBlue started national corporate training center in Orlando. The facility occupied 70,000 sq.ft, had facilities for aircraft maintenance, an in-flight satellite television system, and simulators. The company offered training through JetBlue University, which was separate from the HR department...
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