Recruitment and Training at JetBlue Airways

            
 
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Case Details:
Case Code : HROB128
Case Length : 17 pages
Period : 2000-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : JetBlue
Industry : Airlines
Countries :US

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Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies



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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts Contd...

Training

Since its inception, the design and implementation of training at JetBlue was given high importance. The initial training at JetBlue concentrated on giving new recruits information about the airline business and business principles. The goal at this stage was to develop a common business language across the company...

The Results

Over the years, JetBlue had gained a reputation for treating crew members fairly and for providing them with a very good work environment. These practices made employees feel valued and respected and they developed a sense of ownership toward the company.

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

The company believed that the employees must be treated the way customers are treated. This, in turn, helped employees keep the customers satisfied, due to which they remained loyal to the company...

Exhibits

Exhibit I: JetBlue - Defined Behaviors
Exhibit II: JetBlue's Reservation Systems
Exhibit III: JetBlue - Selected Financial Data

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

 

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