Adobe - The World's No. 1 e-Document Company
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Building a New Business
Adobe was started in 1982 by John Warnock (Warnock) and Chuck Geschke (Geschke). They developed a software program that made it easy for computer users to have documents with uniform typefaces and formatting...
Acrobat and PDF - The Two Keys to Adobe's Growth
Since the time it was launched in 1991, Adobe Acrobat had mostly been used as an integrated tool in some of the more commercialized graphics products of Adobe. Over the years, as new features were added to the software, its scope of use expanded to various Adobe product lines...
Other Products and Business Segments
While Adobe Acrobat and PDF remain Adobe's most popular offerings, the company launched many other successful products and product enhancements during the 1990s. These catered to the other market segments the company operated in: OEM Postscript and, print and online publishing...
Exhibit I: Adobe - List Of Companies/Technologies Acquired (1990-2002)
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