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Case Details

Case Code: ITSY096
Case Length: 13 Pages 
Period: 2011 - 2019     
Pub Date: 2018
Teaching Note: Available
Price:Rs.300
Organization : Stitch Fix
Industry : Fashion; E-commerce
Countries : US
Themes:  Analytics/ Big Data Strategy
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Algorithms to Style People: Stitch Fix Applies Data to Fashion

 
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THE ORIGINS

 
After completing her BA in Economics (with Honors) from Stanford University in 2005, Lake took up a consulting job where she assessed data for the restaurant and retail industry. In the course of her work, Lake saw that though several consumers wanted to purchase apparel online, it was tough for them to filter the thousands of choices available and narrow down to the ones that suited their requirements. She recognized that the challenge was, “How can we marry the ease of shopping online with what people want in clothes, which is really about fit and style?” ..
 
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