Google +: Google's Ultimate Attempt at Social Networking?

 
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Case Details:

Case Code : ITSY067
Case Length : 15 Pages
Period : 2011
Organization: Google Inc.
Pub Date : 2012
Teaching Note :Available
Industry : Social Media
Countries : Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

Google started off as "BackRub" - a search engine built by two graduate students of Stanford University- Larry Page (Page) and Sergey Brin (Brin) in 1996. It was incorporated as a company in 1998 at Menlo Park, California, USA. Its mission was "to organize the world's information and make it universally accessible and useful." Initially Page and Brin thought of the name 'BackRub' because their search engine determined a website's relevance by checking backlinks (incoming or inbound links). Finally they changed the name to Google, based on the word 'Googol' which indicates the number one followed by a hundred zeroes. This name, they felt, was in keeping with their mission of organizing the unlimited information available on the web.

From that point, Google started to grow. More employees joined the company and it even had different language versions. Google's popularity rose and in the year 1998, PC magazine5 recognized it as the search engine of choice in the Top 100 websites. It also won the Webby awards6 in Technical achievement and People’s Voice in 2000 and became the world's largest search engine. In 2004, the company also had an Initial Public Offering (IPO), offering almost 20 million shares at a price of US $85 per share.7..

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5] PC Magazine provided reviews and previews of the latest hardware and software for the information technology professional
6] A Webby Award was an international award presented annually by The International Academy of Digital Arts and Sciences for excellence on the Internet with categories in websites, interactive advertising, online film and video, and mobile
7] www.google.co.in/about/corporate/company/history.html

  

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