Open Source Innovation at Mozilla Corporation

  
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:

Price:
Case Code : ITSY064 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Software Development
Case Length : 19 Pages
Period : 2002-2010
Pub Date : 2010
Teaching Note : Not Available
Organization : Mozilla Corporation
Industry : IT - Software
Countries : US

Abstract:

The case examines the open source innovation process at Mozilla Corporation (Mozilla), the company that introduced the second most popular internet browser - Firefox. The case begins explaining the way Mozilla came into existence. Later, it discusses the manner in which the company managed its various projects that had active contribution of developer community, both in strategic decision making and project execution. The case also discusses in detail, the marketing efforts of Mozilla to promote the open source software products. The case concludes by providing a glimpse into the future prospects of the company and the competition it faces.

Issues:

» Understand the open source innovation process at a software company.

» Identify the kind of leadership required to manage open source projects.

» Recognize the nuances of marketing open source software products.

Contents:

  Page No.
Introduction 1
Background Note 2
Change in Functioning 4
Open Source Innovation 6
The Challenges Faced 8
The Marketing Strategies 9
The Road Ahead 10
Exhibits 12

Keywords:

Mozilla Corporation, Firefox, Open Source Innovation, Software Development, Project Management, Netscape Communications, Open-source Community, Mozillazine.com, Mozilla Value Network, SeaMonkey, Software Release Cycle, User-perceptible Performance Metrics

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