Google +: Google's Ultimate Attempt at Social Networking?
IT & Systems Case Studies Collection
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The case also highlights the previous unsuccessful attempts by Google with its 'Buzz' and 'Wave', to understand why they did not do well. The questions that this case puts forward are whether Google has a real chance of succeeding this time with its Google + and whether it had finally got its attempt right. This case is designed for MBA level students, and is intended to be a part of the IT & Systems/ Services Marketing curriculum. This case is also suitable for Strategy...
» Understand the scene of social networking websites and the competition existing there.
Competition, Managing networked businesses, Strategy, Social networking, Social media, Microblogging, Google +, Facebook, Linkedin, Twitter, Orkut, Wave,Buzz
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