Digital Strategy of Procter & Gamble: Becoming More Agile and Efficient
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But the case also explores the potential downside to excessive focus on digitization, including diluting the human touch in the company's interactions with its customers. Also, it raises the all-too-important issue of P&G's operations and its reputation being crippled in case its IT infrastructure crashes. This case is meant for MBA students as a part of the Information Technology/ Operations Management curriculum. It can also be used in a core Strategy curriculum.
» Understand the significance of accessibility to information in an organization.
Digital strategy, Digitization, Information technology, Automation, Standardization, Data management, Knowledge-sharing, Innovation, Collaboration, Delivery mechanisms, Analytics, Social media/ Social networking, Bayesian Analysis/ Bayesian Inference, Cloud computing, Category management Modeling, Simulation, Process manufacturing, Visualization, 3D technology, Product development, Prototyping, Performance modeling, Computation Fluid Dynamics, Finite Element Analysis, Manufacturing intelligence, Inventory management, Demand planning, Demand sensing, Supply chain, Inventory cycle, Operations research, Decision making architecture, Flow model, Predictive analytics, e-commerce, Marketing-mix modeling
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