e-Learning Initiatives at Motorola (Page 2)

Abstract

The case gives an account of how e-learning was integrated in to the corporate learning strategy of the US based Motorola, one of the leading providers of telecom products & services in the world. It describes the Self-Directed Learning (SDL) approach adopted by Motorola and explains the rationale behind pursuing this approach. Motorola’s use of technology in learning is discussed in detail which subsequently evolved in to a full-fledged e-learning initiative. The case describes the e-learning initiative and the challenges faced by Motorola in getting employees to take courses through e-learning. The steps taken by Motorola to motivate employees for e-learning are also discussed. The case finally explains m-learning and the benefits Motorola expects to reap from m-learning.

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INTRODUCTION contd...

In 2000, Motorola incorporated e-learning into its corporate training strategy in order to reduce training costs and expedite the training process imparted to a large number of employees across the world (See Exhibit I for more information on e-learning). E-Learning helped the company to maintain consistency in course delivery across all its facilities around the world at reduced costs.

BACKGROUND NOTE

Motorola was founded in 1928 when the Galvin brothers – Paul and Joseph - set up the Galvin Manufacturing Corporation in Chicago, Illinois, US. Its first product was a “battery eliminator,” which allowed buyers to operate radios using household current instead of batteries. In the 1930s, the company successfully commercialized car radios under the brand name “Motorola,” a word which suggested sound in motion by combining “motor” with “Victrola.” In 1936, Motorola entered the new field of radio communications with the product Police Cruiser, an AM automobile radio that was pre-set to a single frequency to receive police broadcasts. ....

        Case Code   ITSY052
   Case Length    13 Pages
              Period    1998-2005
 Organization     MOTOROLA
        Pub Date     2005
Teaching Note     Available
     Countries    US
      Industry    Telecom

Issues

The case is designed to help students to:

• Understand the advantages of the Self-Directed Learning approach at Motorola.

• Analyze the impact of technology on the training and development efforts of a company.

• Develop a conceptual understanding of e-learning and the advantages of learning through this approach.
Examine the drawbacks of e-learning.

Motorola, Motorola University, E-Learning Value Chain, Self-Directed Learning, Motorola Training and Education Center, Motorola Learning Policy, I-Cubed Sessions, College of Learning Technologies, Corporate Training and Management Development.

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.