PayPal.com's Business Model
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The PayPal service was launched in 1999 to enable people to settle small debts via the Internet. Through PayPal, the promoters of Paypal.com wanted to bring about a complete transformation in the way people made online payments.
5] Gartner Survey Shows PayPal Leading the Online P2P Payment Market, Information Gatekeepers Inc., February 07, 2002.
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